Tag Archives: Lee Culpepper

The Multicultural Edge of the Rising Super Consumer

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Ken Sato, Business and Social Entrepreneur Owns and Operates Small World Foods and Mary Ho, China Millennium Council President at the iconic Wegmans Food Markets Headquarters located in Upstate Rochester New York, participate in the New York State Finger Lakes Regional Economic Development Council

Multicultural consumers are transforming mainstream U.S. marketplace business economy. Propelled by twin engines of population growth and expanding buying power, they are at the leading edge of converging demographic and social trends, redefining the increasingly diverse consumer marketplace. By understanding the cultural landscape that drives multicultural consumer behavior today, marketers and advertisers can anticipate future business market trends and forge long-term relationships with the most robust and fastest growing segment of the U.S. consumer economy.

THE NEW MAINSTREAM

  • African-Americans, Asian American Pacific Islanders, Latino Americans et al comprise 38% of the U.S. population with U.S. Census projections forecasting multicultural populations will become the numeric majority by 2044
  • 92% of the total growth in the U.S. population from 2000-2014 came from multicultural consumers
  • U.S. multicultural buying power is currently $3.4 trillion

MULTICULTURAL BUYING AND SUPER CONSUMERS

  • Super consumers represent top 10% of a category’s household consumers and drive minimally 30% of sales, 40% of growth and 50% of profits
  • Super geos are geographic regions and metropolitan areas with very high concentrations of Super Consumers of categories

CULTURALLY DRIVEN BEHAVIORS

  • 82% of multicultural heavy consumers actively use a smartphone vs 70% of non-multicultural counterparts
  • Multicultural heavy consumers are 32% more likely to be the stop segment of mobile users averaging 73 website visits per month and more likely to use an average of 46 apps per month

Adapted from Nielsen, An Uncommon Sense of the Consumer™ www.nielsen.com

 

 

U.S. Surgeon General Vice Admiral Vivek Murthy M.D. Keynote Speaker at 21st Annual APAICS Awards Gala

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Mary Ho, China Millennium Council President & U.S. Surgeon General Vivek Murthy M.D. and newly appointed Co-Chair of the White House Initiative on Asian American Pacific Islanders at the 21st Asian Pacific American Institute for Congressional Studies APAICS Annual Gala Awards Dinner celebrating Asian Pacific Heritage Month in Washington, D.C.

May 18, 2015 Washington DC – Vice Admiral Vivek Murthy M.D., M.B.A. was confirmed as the 19th U.S. Surgeon General on December 15, 2014. Dr. Murthy oversees the operations of the U.S. Public Health Services USPHS Commissioned Corps, comprised of over 6,800 uniformed health officers who serve in global locations to promote, protect and advance the health and safety of our nation. Moreover, Dr. Murthy’s announcement during the first ever White House Summit on AAPIs as Co-Chair of the White House Initiative on Asian American Pacific Islanders WHIAAPI stressed the importance of connecting and mobilizing the AAPI community for collaborative goals.”We need to learn from communities across the country to make sure we’re lifting up all communities together,” Murthy remarked.

Dr. Murthy is the son of immigrants from India and discovered a love for the art of healing early in his childhood while spending time in his father’s medical clinic in Miami, Florida. He has devoted himself to improving public health through service, clinical care, research, education and entrepreneurship. Caring for patients he considers the greatest honor in his life and served thousands of patients and trained hundreds of residents and medical students as a clinician-educator.

Dr. Murthy has over two decades of perspective improving health in communities across the country and the world. He co-founded Swasthya, a community health partnership in rural India to train women to be health providers and educators. Moreover, he co-founded VISIONS, an HIV AIDS education program in India and the U.S.

Seen as a progressive leader who can use 21st century approaches and technology to modernize the role of Surgeon General, Dr. Murthy focuses efforts on building cross-sector community partnerships to resolve health issues including obesity and tobacco-related disease, reduce the stigma related to mental illness, improve vaccination rates and promote preventative health strategies. Dr. Murthy strongly believes our American nation’s greatest strength comes from its peoples. Improving the health of our peoples means strengthening our communities and our country. Unite Learn Prosper!

Konrad Ng, Director of the Asian Pacific American Center at the Smithsonian Institution, Mary Ho, China Millennium Council President and Monica Pham, Esq., U.S. House of Representatives Senior Policy Advisor celebrate Asian Pacific Heritage Month and the White House Summit on Asian American Pacific Islanders in Washington, D.C.

 

U.S. Dept. of Labor Deputy Secretary Christopher Lu Keynote Speaker at National ACE Conference & Awards Ceremony

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China Millennium Council President Mary Ho, U.S. Dept of Labor Deputy Secretary Christopher Lu and Asian Chamber of Commerce Houston President Linda Toyota at the 2015 National ACE Conference & Awards Ceremony at the Ronald Reagan Building and International Trade Center in Washington D.C. emphasized the Value of Collaborations of Unite Learn & Prosper.

U.S. Department of Labor Deputy Secretary Christopher Lu stated emphatically the Value of Collaborations during his keynote opening remarks at the Asian Pacific Islander American Chamber of Commerce & Entrepreneurship 2015 National ACE Conference & Awards Ceremony held at the Ronald Reagan Building and International Trade Center in Washington, D.C. Honorable Christopher Lu serves as the Chief Operating Officer of a 17,000 employee organization that strives to create greater opportunities for all Americans. Earlier Lu served as the White House Cabinet Secretary and Assistant to the President. As one of the highest ranking Asian Americans in the Obama Administration, Lu was also the Co-Chair of the White House Initiative on Asian Americans and Pacific Islanders.

National ACE brings together the leadership and insights of business owners, entrepreneurs, corporate leaders and government officials from across the country. Unite Learn & Prosper theme showcased the issue of invisibility among the AAPI community in all industry sectors including higher education, business and workforce labor areas. Establishing a pipeline with fair access to opportunities critical to ensure inclusion and success of AAPI community. Latest findings on the Asian American Pacific Islanders AAPI business and consumer communities were shared by Nielsen, CNBC and ACE leadership team. Highlights included remarks by Honorable Maria Contreras-Sweet, Administrator of the U.S. Small Business Administration; Ken Niumatalolo, Head Football Coach at the U.S. Naval Academy; and Dominic Chu, Markets Reporter for CNBC and Cornell University School of Hotel Administration graduate.

Sach Takayasu, CEO & President of National ACE, Mary Ho, China Millennium Council President, Ken Niumatalolo, Head Football Coach U.S. Naval Academy, Linda Toyota, President Asian Chamber of Commerce Houston and Betty Lo, Vice President of Community Alliances & Consumer Engagement at Nielsen.

Asian American Pacific Islanders National Leadership Efforts Honored by The White House

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Howard Koh, M.D., M.P.H., Assistant Secretary of Health, U.S. Department of Health and Human Services, Mike Honda, U.S. Congressman (D-CA) and Mary Ho, President of China Millennium Council gather to Celebrate Asian American Pacific Islander Month of May in Washington, D.C.

Nearly 1,000 Asian American Pacific Islanders AAPI national, state and local community leaders gathered to celebrate the AAPI Month of May in Washington, D.C. and was honored for their efforts and contribution to American society by U.S. Vice President Joe Biden. U.S. Congresswoman Judy Chu (D-CA) introduced Vice President Biden as he opened his remarks by paying tribute to the late U.S. Senator Daniel K. Inouye. Vice President Biden addressed the AAPI leaders and community by stressing the critical significance of embodying Senator Inouye’s fervent legacy and values of modern equality, justice and opportunities for all Americans. Moreover, Biden emphasized the importance of how modern immigration reform to the AAPI community can only strengthen the future and foundation of the American economy.