The Multicultural Edge of the Rising Super Consumer

Ken Sato, Business and Social Entrepreneur Owns and Operates Small World Foods and Mary Ho, China Millennium Council President at the iconic Wegmans Food Markets Headquarters located in Upstate Rochester New York, participate in the New York State Finger Lakes Regional Economic Development Council

Multicultural consumers are transforming mainstream U.S. marketplace business economy. Propelled by twin engines of population growth and expanding buying power, they are at the leading edge of converging demographic and social trends, redefining the increasingly diverse consumer marketplace. By understanding the cultural landscape that drives multicultural consumer behavior today, marketers and advertisers can anticipate future business market trends and forge long-term relationships with the most robust and fastest growing segment of the U.S. consumer economy.

THE NEW MAINSTREAM

  • African-Americans, Asian American Pacific Islanders, Latino Americans et al comprise 38% of the U.S. population with U.S. Census projections forecasting multicultural populations will become the numeric majority by 2044
  • 92% of the total growth in the U.S. population from 2000-2014 came from multicultural consumers
  • U.S. multicultural buying power is currently $3.4 trillion

MULTICULTURAL BUYING AND SUPER CONSUMERS

  • Super consumers represent top 10% of a category’s household consumers and drive minimally 30% of sales, 40% of growth and 50% of profits
  • Super geos are geographic regions and metropolitan areas with very high concentrations of Super Consumers of categories

CULTURALLY DRIVEN BEHAVIORS

  • 82% of multicultural heavy consumers actively use a smartphone vs 70% of non-multicultural counterparts
  • Multicultural heavy consumers are 32% more likely to be the stop segment of mobile users averaging 73 website visits per month and more likely to use an average of 46 apps per month

Adapted from Nielsen, An Uncommon Sense of the Consumer™ www.nielsen.com

 

 

Pulitzer Prize Award Winning Journalist José Antonio Vargas states, “Our Equalities are Tied to Each Other” #EmergingUS #DefineAmerican

China Millennium Council President Mary Ho, Pulitzer Prize Award Winning Journalist José Antonio Vargas and ROC the film Entrepreneur Tom Crane at the University of Rochester Diversity Conference Discuss Social Equity, Inclusion and Diversity for a Modern America #EmergingUS #DefineAmerican

NYS LT Governor Kathy Hochul Reports Updates on 2015 Finger Lakes Regional Economic Development Council Program Initiatives

China Millennium Council President Mary Ho and New York State Lieutenant Governor Kathy Hochul Discuss the White House Initiative on Asian American Pacific Islanders WHI-AAPI Vital Business Presence and Issues Concerning AAPI involvement with the Upstate New York Finger Lakes Regional Economic Development Council and Governor Andrew Cuomo's 2015 New York Opportunity Agenda. AAPIs are the fastest growing minority group in America with enormous consumer impact, yet under-represented and overlooked in areas of leadership and governance.

City of Rochester Office of the Mayor, Del Smith, Commissioner of Neighborhood & Business Development, Mary Ho, China Millennium Council President and Ken Sato, City Design Lab CEO Review Submission Proposal for Urban Revitalization to boost Upstate New York's economic opportunity to foster innovation and entrepreneurship, strengthen communities and enhance tourism and quality of life. Sato is a city resident and operates an urban fermentory business.

National Asian Pacific Islander American Chamber of Commerce & Entrepreneurship ACE Leadership Delegation Convene with Congressional Leaders at The White House

Krystal Ka'ai, Executive Director of the Congressional Asian Pacific American Caucus (CAPAC), U.S. Congresswoman Judy Chu, Representative (D-CA 27th District) and Mary Ho, China Millennium Council President Discuss Business, Healthcare and Immigration Concerns Impacting the Asian American Pacific Islander Communities nation-wide.

The National Asian Pacific Islander American Chamber of Commerce & Entrepreneurship ACE Leadership Delegates assembled for their inaugural roundtable meeting at the White House in Washington, D.C., undaunted by the recent federal government furlough, and successfully engaged dialogues with U.S. congressional leaders and White House officials. ACE serves as the national voice representing the multitude interests of the Asian American Pacific Islander business community, champion advocate and resource for the regional and local chambers of commerce, business associations and professional organizations in the U.S.

Mary Ho, China Millennium Council President and Bill Imada, Chairman of the National Asian Pacific Islander American Chamber of Commerce & Entrepreneurship ACE and Chief Collaboration Officer of IW Group Inc., Convene with U.S. Congressional Leaders in Washington, D.C.

President Obama Urges American Business, Labor and Community Leaders to Support Modernization of U.S. Immigration Policy

President Obama with Vice President Biden, Addresses U.S. Business, Labor and Community Leaders including the National American Pacific Islander American Chamber of Commerce and Entrepreneurship ACE Delegation champion Modern Immigration Reform in the East Room of the White House in Washington, D.C. on October 24, 2013

President Obama invited leaders from the business and labor sectors including community groups who are united around one goal, advancing and modernizing the current U.S. immigration system. Earlier this year, the Senate passed a bill with bipartisan support that addresses “the core challenges of how we create a immigration system that is fair, that’s just, that is true to our traditions as a nation of laws and a nation of immigrants.”

By modernizing the U.S. legal immigration system, the capability to train future American workers grows exponentially, and in attracting and retaining entrepreneurs with high skill sets from beyond our borders can only enrich the business growth of the U.S., critical to its long term growth and sustainability. It would make sure that everybody plays by the same rules by providing a pathway to earned citizenship for those who are here illegally — one that includes passing a background check, learning English, paying taxes, paying a penalty, getting in line behind everyone who is trying to come here the right way.

More importantly, if the bill was passed and became law, it would grow the U.S. economy by $1.4 trillion over the next two decades while cutting the deficit by nearly $1 trillion. Awesome!

Former Commissioner of the Office of the U.S. Equal Employment Opportunity Commission, Stuart Ishimaru, Director of the Office of Minority & Women Inclusion of the Consumer Financial Protection Bureau and Mary Ho, President of the China Millennium Council Discuss Critical Issues Affecting the Healthcare Reforms for the Asian American Pacific Islander Population, in the East Wing of the White House in Washington, D.C.

2013 PGA 95th Championship Tournament Hosted at Historic Oak Hill Country Club

U.S. Congresswoman Louise Slaughter, PGA Chief Administrative Officer and General Counsel Christine Garrity, Esq., and Mary Ho, China Millennium Council President Celebrate the 95th PGA Championship Tournament on August 5-11, 2013 hosted by the Historically Renowned Oak Hill Country Club in Upstate Rochester New York

Rochester New York became the global venue to host the 95th PGA Championship Tournament at the majestic Oak Hill Country Club located in the bucolic town of Pittsford. Spectators and challengers came as far as from Asia and Australia across Europe, South Africa and the U.S., drawing enthusiastic crowds of over 200,000. The world’s top two golf champions Tiger Woods and Phil Mickelson were no match for newcomer Jason Dufner winning his first 2013 PGA championship tournament. As Dufner extolled and beamed with pride, holding up the Wanamaker Trophy engraved with his name, ” Nobody can take that away from me… It’s a great accomplishment for me and I’m really excited about it”.

Jason Dufner 2013 PGA Championship Winner photo courtesy of Edward M. Pio Roda/Turner Sports www.pga.com

US Congresswoman LOUISE SLAUGHTER Honors Gallant Efforts of the Vietnamese Asian Americans

U.S. Congresswoman Louise Slaughter visited the Vietnamese Asian American Community Center located in Rochester, New York to honor and recognize the gallant efforts contributed by the diverse Asian American communities of the 21st century. Slaughter was in hand to commemorate the Vietnamese Americans’ tribute to honor the sacrifices and enormous contributions put forth by their parents and elders comprising the tapestry of America’s rich and modern human legacy.

As U.S. President Obama declared, “Generations of Asian Americans and Pacific Islanders AAPI have helped make America what it is today. Their histories recall bitter hardships and proud accomplishments — from the laborers who connected our coasts one-and-a-half centuries ago and offers us an opportunity to celebrate the vast contributions Asian Americans and Pacific Islanders have made to our Nation, reflect on the challenges still faced by AAPI communities, and recommit to making the American dream a reality for all.

Asian Americans and Pacific Islanders comprise many ethnicities and languages, and their myriad achievements embody the American experience. Asian Americans and Pacific Islanders have started businesses, including some of our Nation’s most successful and dynamic enterprises. AAPI men and women are leaders in every aspect of American life — in government and industry, science and medicine, the arts and our Armed Forces, education and sports.

Over the centuries, we have maintained a long, rich history of engagement in the Asia-Pacific region, and our AAPI communities have been essential to strengthening the economic, political, and social bonds we share with our partners around the world.

As we celebrate centuries of trial and triumph, let us rededicate ourselves to making our Nation a place that welcomes the contributions of all people, all colors, and all creeds, and ensures the American dream is within reach for all who seek it.”

-U.S. President Obama, May 2012 Excerpts of President Obama’s Proclamation of Asian American Pacific Islanders

Greater Rochester Asian American Leadership Delegation David Tang Esq., Mary Ho, Founder and Holly Phan Sackett Stand Proud with U.S. Congresswoman Louise Slaughter to Honor and Commemorate the Vietnamese Asian American Communities

DAVID KOON, New York State Assembly Candidate Fundraiser held by Business Philanthropist Wanda Polisseni

Wanda Polisseni, renowned philanthropist and business entrepreneur, hosted fundraiser for David Koon, running to recapture his position as candidate for the 2012 New York State Assembly District 135 including the areas of East Rochester, Fairport, Penfield and Webster in Upstate New York region. David Koon emphatically stated, I run “For the People, From the Heart”! The fundraiser event was held at Wanda Polisseni’s stunning and whimisical lakeside home on the waters of Canandaigua Lake, nestled in the bucolic Upstate New York Finger Lakes Region. Mary Ho remarked the critical outcome of this year’s 2012 elections will be impacted by the Asian American’s visibility and presence as the fastest growing political ethnic minority in the U.S.

Mary Ho, China Millennium Council President, David Koon, 2012 Democratic Candidate 135th District New York State Assembly, Wanda Polisseni, Philanthropist & Keuka College Trustee, Debra O'Reilly and Suzanne Koon

Greater Rochester Asian American Leadership Council Supports Monroe County Democratic Committee 2012 Elections

Mary Ho, Founder of the Greater Rochester Asian American Leadership Council and Nathan Robfogel Esq., Chairman of the Farash Foundation & former Monroe Country Democratic Committee Chair Discuss AAPIs Strategic Impact on 2012 Political Elections.