Category Archives: Harvard

National ACE Business Leaders Advocate for U.S. Congressional and Senate Passage of TPP and TPA Legislation

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Shau-Wai Lam, Chairman Emeritus of DCH Auto Group, Robert Gardner, U.S. Senator Charles Schumer Legislative Office, Chiling Tong, CEO ILF Foundation, Betty Lo, Vice President, Nielsen Community Alliances & Consumer Engagement and Mary Ho, China Millennium Council President meet with Congressional and Senate Leaders in Washington, D.C. to advocate for House & Senate passing of the Trans-Pacific Partnership TPP and renewal of the Trade Promotion Authority TPA legislation, representing the National ACE Asian/Pacific Islander Chamber of Commerce and Entrepreneurship New York State, New Jersey National Business Interests.

ACE Founding Board Directors Helene Yan and Shau-wai Lam Develop AAPI Executive Business & Entrepreneur Leadership in Multicultural Corporate America

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Helene Yan, Interpublic Group Vice President of Corporate Business Development, Mary Ho, China Millennium Council Founder & President and Shau-wai Lam, Chairman Emeritus of DCH Auto Group Discuss the Need for Wider Asian American Pacific Islander Leadership in Corporate America and Expansion of AAPI Entrepreneurs Serving the National ACE's mission of Advocacy, Advancing Coalitions and Community Development of AAPIs Entrepreneurship and C-Suite Executive Leadership rendezvous at Jean-Georges Nougatine in Trump Tower, New York City.

The Multicultural Edge of the Rising Super Consumer

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Ken Sato, Business and Social Entrepreneur Owns and Operates Small World Foods and Mary Ho, China Millennium Council President at the iconic Wegmans Food Markets Headquarters located in Upstate Rochester New York, participate in the New York State Finger Lakes Regional Economic Development Council

Multicultural consumers are transforming mainstream U.S. marketplace business economy. Propelled by twin engines of population growth and expanding buying power, they are at the leading edge of converging demographic and social trends, redefining the increasingly diverse consumer marketplace. By understanding the cultural landscape that drives multicultural consumer behavior today, marketers and advertisers can anticipate future business market trends and forge long-term relationships with the most robust and fastest growing segment of the U.S. consumer economy.

THE NEW MAINSTREAM

  • African-Americans, Asian American Pacific Islanders, Latino Americans et al comprise 38% of the U.S. population with U.S. Census projections forecasting multicultural populations will become the numeric majority by 2044
  • 92% of the total growth in the U.S. population from 2000-2014 came from multicultural consumers
  • U.S. multicultural buying power is currently $3.4 trillion

MULTICULTURAL BUYING AND SUPER CONSUMERS

  • Super consumers represent top 10% of a category’s household consumers and drive minimally 30% of sales, 40% of growth and 50% of profits
  • Super geos are geographic regions and metropolitan areas with very high concentrations of Super Consumers of categories

CULTURALLY DRIVEN BEHAVIORS

  • 82% of multicultural heavy consumers actively use a smartphone vs 70% of non-multicultural counterparts
  • Multicultural heavy consumers are 32% more likely to be the stop segment of mobile users averaging 73 website visits per month and more likely to use an average of 46 apps per month

Adapted from Nielsen, An Uncommon Sense of the Consumer™ www.nielsen.com

 

 

U.S. Surgeon General Vice Admiral Vivek Murthy M.D. Keynote Speaker at 21st Annual APAICS Awards Gala

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Mary Ho, China Millennium Council President & U.S. Surgeon General Vivek Murthy M.D. and newly appointed Co-Chair of the White House Initiative on Asian American Pacific Islanders at the 21st Asian Pacific American Institute for Congressional Studies APAICS Annual Gala Awards Dinner celebrating Asian Pacific Heritage Month in Washington, D.C.

May 18, 2015 Washington DC – Vice Admiral Vivek Murthy M.D., M.B.A. was confirmed as the 19th U.S. Surgeon General on December 15, 2014. Dr. Murthy oversees the operations of the U.S. Public Health Services USPHS Commissioned Corps, comprised of over 6,800 uniformed health officers who serve in global locations to promote, protect and advance the health and safety of our nation. Moreover, Dr. Murthy’s announcement during the first ever White House Summit on AAPIs as Co-Chair of the White House Initiative on Asian American Pacific Islanders WHIAAPI stressed the importance of connecting and mobilizing the AAPI community for collaborative goals.”We need to learn from communities across the country to make sure we’re lifting up all communities together,” Murthy remarked.

Dr. Murthy is the son of immigrants from India and discovered a love for the art of healing early in his childhood while spending time in his father’s medical clinic in Miami, Florida. He has devoted himself to improving public health through service, clinical care, research, education and entrepreneurship. Caring for patients he considers the greatest honor in his life and served thousands of patients and trained hundreds of residents and medical students as a clinician-educator.

Dr. Murthy has over two decades of perspective improving health in communities across the country and the world. He co-founded Swasthya, a community health partnership in rural India to train women to be health providers and educators. Moreover, he co-founded VISIONS, an HIV AIDS education program in India and the U.S.

Seen as a progressive leader who can use 21st century approaches and technology to modernize the role of Surgeon General, Dr. Murthy focuses efforts on building cross-sector community partnerships to resolve health issues including obesity and tobacco-related disease, reduce the stigma related to mental illness, improve vaccination rates and promote preventative health strategies. Dr. Murthy strongly believes our American nation’s greatest strength comes from its peoples. Improving the health of our peoples means strengthening our communities and our country. Unite Learn Prosper!

Konrad Ng, Director of the Asian Pacific American Center at the Smithsonian Institution, Mary Ho, China Millennium Council President and Monica Pham, Esq., U.S. House of Representatives Senior Policy Advisor celebrate Asian Pacific Heritage Month and the White House Summit on Asian American Pacific Islanders in Washington, D.C.