Rochester New York Heralds the Joint Origins of National Asian American & Pacific Islander Heritage Month

Hon. Ruby Moy, First Asian American Pacific Islander professional working in the White House, as former Chief of Staff to Congressman Frank Horton from Rochester NY, Hon. Norman Mineta, former U.S. Secretary of Transportation and founder of the Congressional Asian Pacific American Caucus CAPAC and Mary Ho, China Millennium Council President at the Capitol in Washington, D.C. recount their historical efforts to proudly establish legislation and Presidential proclamation designating the month of May as Asian American Pacific Islander Heritage Month.

May 26, 2015 Washington DC – Thirty eight years ago, Representatives Frank Horton from Rochester NY (R-NY) and Norman Mineta (D-CA) introduced House Resolution 540 (Pacific/Asian Heritage Week) in Congress to proclaim the first ten days of May as Pacific/Asian Heritage Week now known as Asian American Pacific Islander Heritage Month. May was denoted to commemorate the first Japanese immigrant to the U.S., and also to mark the anniversary of the completion of the trans-continental railroad, the majority of the tracks laid by Chinese workers. Subsequently President Jimmy Carter signed the Joint Resolution on October 5, 1978. In 1992, President Bush signed legislation into law designating the month of May as we know now as Asian American Pacific Islander Heritage Month. Law HR-5572 originally introduced by Horton and Mineta, was unanimously approved by both the House of Representatives and Senate during the 102nd Congress.

During the first ever White House Summit on AAPIs, U.S. Surgeon Vice Admiral Vivek Murthy M.D. was installed as the new co-chair of WHIAAPI. President Obama proclaims, “The rich heritage of Asian Americans, Native Hawaiians and Pacific Islanders spans the world and the depths of America’s history. Generation after generation, Asian Americans & Pacific Islanders have forged a proud legacy that reflects the spirit of our Nation. During AAPI Heritage Month, we honor the perseverance of those who courageously reached for their hopes and dreams in a new land, and we celebrate the important impact the AAPI community has made to our Nation’s progress…As we commemorate Asian American Pacific Islander Heritage Month, we pay tribute to all those in the AAPI community who have striven for a brighter future for the next generation. Together, let us recommit to embracing the diversity that enriches our Nation and to ensuring all our people have an equal chance to succeed in the country we love.”

The Multicultural Edge of the Rising Super Consumer

Ken Sato, Business and Social Entrepreneur Owns and Operates Small World Foods and Mary Ho, China Millennium Council President at the iconic Wegmans Food Markets Headquarters located in Upstate Rochester New York, participate in the New York State Finger Lakes Regional Economic Development Council

Multicultural consumers are transforming mainstream U.S. marketplace business economy. Propelled by twin engines of population growth and expanding buying power, they are at the leading edge of converging demographic and social trends, redefining the increasingly diverse consumer marketplace. By understanding the cultural landscape that drives multicultural consumer behavior today, marketers and advertisers can anticipate future business market trends and forge long-term relationships with the most robust and fastest growing segment of the U.S. consumer economy.

THE NEW MAINSTREAM

  • African-Americans, Asian American Pacific Islanders, Latino Americans et al comprise 38% of the U.S. population with U.S. Census projections forecasting multicultural populations will become the numeric majority by 2044
  • 92% of the total growth in the U.S. population from 2000-2014 came from multicultural consumers
  • U.S. multicultural buying power is currently $3.4 trillion

MULTICULTURAL BUYING AND SUPER CONSUMERS

  • Super consumers represent top 10% of a category’s household consumers and drive minimally 30% of sales, 40% of growth and 50% of profits
  • Super geos are geographic regions and metropolitan areas with very high concentrations of Super Consumers of categories

CULTURALLY DRIVEN BEHAVIORS

  • 82% of multicultural heavy consumers actively use a smartphone vs 70% of non-multicultural counterparts
  • Multicultural heavy consumers are 32% more likely to be the stop segment of mobile users averaging 73 website visits per month and more likely to use an average of 46 apps per month

Adapted from Nielsen, An Uncommon Sense of the Consumer™ www.nielsen.com

 

 

Kenda Gee International Award Winning Documentary of LOST YEARS: A PEOPLE’S STRUGGLE FOR JUSTICE Discourses on Social Equity

 

China Millennium Council President Mary Ho and International Award Winning Documentary Lost Years Fillmmaker Kenda Gee Discuss the Vast and Diverse Diaspora of Chinese Extending to U.S., Canada, Australia, New Zealand including Europe and the African continent.

LOST YEARS: A PEOPLE’S STRUGGLE FOR JUSTICE is an international award winning epic documentary tracing back over 150 years of the Chinese diaspora covering four generations of racism as revealed through the journey and family story of Chinese Canadian filmmaker Kenda Gee. Traveling with his father Took Gee, they return to China and retrace the path of his grandfather, who sailed to Canada in the summer of 1921, and even earlier over a century ago, his great grandfather. A journey of hope for a myriad of Chinese who quickly encountered discriminatory laws including the head tax levied on new Chinese immigrants to Canada which ultimately deprived them of their rights as citizens. The story begins with the fall of the Qing Dynasty in 20th century China circa 1911 towards the end of World War II, recounting painful decades of anti-Chinese racial prejudice in North America. Extending from Vancouver Island and Angel Island, Gee’s journey takes him across Canada and America, retracing the footsteps and experiences of the Chinese immigrants and their modern day descendants. A moving account of their personal stories capture the enormous hardships and obstacles they overcame in order to obtain citizenship in their own new countries of birth and acceptance in a modern diverse global society. www.lostyears.ca

National Asian Pacific Islander American Chamber of Commerce & Entrepreneurship ACE Leadership Delegation Convene with Congressional Leaders at The White House

Krystal Ka'ai, Executive Director of the Congressional Asian Pacific American Caucus (CAPAC), U.S. Congresswoman Judy Chu, Representative (D-CA 27th District) and Mary Ho, China Millennium Council President Discuss Business, Healthcare and Immigration Concerns Impacting the Asian American Pacific Islander Communities nation-wide.

The National Asian Pacific Islander American Chamber of Commerce & Entrepreneurship ACE Leadership Delegates assembled for their inaugural roundtable meeting at the White House in Washington, D.C., undaunted by the recent federal government furlough, and successfully engaged dialogues with U.S. congressional leaders and White House officials. ACE serves as the national voice representing the multitude interests of the Asian American Pacific Islander business community, champion advocate and resource for the regional and local chambers of commerce, business associations and professional organizations in the U.S.

Mary Ho, China Millennium Council President and Bill Imada, Chairman of the National Asian Pacific Islander American Chamber of Commerce & Entrepreneurship ACE and Chief Collaboration Officer of IW Group Inc., Convene with U.S. Congressional Leaders in Washington, D.C.

Asian American Pacific Islanders National Leadership Efforts Honored by The White House

Howard Koh, M.D., M.P.H., Assistant Secretary of Health, U.S. Department of Health and Human Services, Mike Honda, U.S. Congressman (D-CA) and Mary Ho, President of China Millennium Council gather to Celebrate Asian American Pacific Islander Month of May in Washington, D.C.

Nearly 1,000 Asian American Pacific Islanders AAPI national, state and local community leaders gathered to celebrate the AAPI Month of May in Washington, D.C. and was honored for their efforts and contribution to American society by U.S. Vice President Joe Biden. U.S. Congresswoman Judy Chu (D-CA) introduced Vice President Biden as he opened his remarks by paying tribute to the late U.S. Senator Daniel K. Inouye. Vice President Biden addressed the AAPI leaders and community by stressing the critical significance of embodying Senator Inouye’s fervent legacy and values of modern equality, justice and opportunities for all Americans. Moreover, Biden emphasized the importance of how modern immigration reform to the AAPI community can only strengthen the future and foundation of the American economy.