2015 Lexus Design Award International Honorees Debut at STORY Gallery Soho NYC

Steve Jett, Lexus USA National Engagement Marketing Manager Makes Tribute to the 2015 Lexus Design Award International Honorees Sebastian Scherer from Germany, Haley Newman from USA and Benjamin Xue from Singapore with Andrea Lim, Lexus Engagement Marketing Manager at STORY Gallery in Soho, NYC.

2015 Lexus Design Award International Honoree Haley Newman USA Introduces her Design Concept and Inspiration with Steven Kolb, CEO of CFDA, Council of Fashion Designers of America, representing a group of over 450 American womenswear, menswear, jewelry and acccessories designers.

2015 Lexus Design Award International Honoree Haley Newman representing the USA, Discusses her Design Concept of Sustainability Utilizing Bamboo Fibers in her #PIXELATEME Couture Textile Collection with Takafumi Sato, Japan Representative from Hakuhodo Inc., leading Lexus Design Global Brand Advertising.

 

National ACE Business Leaders Advocate for U.S. Congressional and Senate Passage of TPP and TPA Legislation

Shau-Wai Lam, Chairman Emeritus of DCH Auto Group, Robert Gardner, U.S. Senator Charles Schumer Legislative Office, Chiling Tong, CEO ILF Foundation, Betty Lo, Vice President, Nielsen Community Alliances & Consumer Engagement and Mary Ho, China Millennium Council President meet with Congressional and Senate Leaders in Washington, D.C. to advocate for House & Senate passing of the Trans-Pacific Partnership TPP and renewal of the Trade Promotion Authority TPA legislation, representing the National ACE Asian/Pacific Islander Chamber of Commerce and Entrepreneurship New York State, New Jersey National Business Interests.

ACE Founding Board Directors Helene Yan and Shau-wai Lam Develop AAPI Executive Business & Entrepreneur Leadership in Multicultural Corporate America

Helene Yan, Interpublic Group Vice President of Corporate Business Development, Mary Ho, China Millennium Council Founder & President and Shau-wai Lam, Chairman Emeritus of DCH Auto Group Discuss the Need for Wider Asian American Pacific Islander Leadership in Corporate America and Expansion of AAPI Entrepreneurs Serving the National ACE's mission of Advocacy, Advancing Coalitions and Community Development of AAPIs Entrepreneurship and C-Suite Executive Leadership rendezvous at Jean-Georges Nougatine in Trump Tower, New York City.

The Multicultural Edge of the Rising Super Consumer

Ken Sato, Business and Social Entrepreneur Owns and Operates Small World Foods and Mary Ho, China Millennium Council President at the iconic Wegmans Food Markets Headquarters located in Upstate Rochester New York, participate in the New York State Finger Lakes Regional Economic Development Council

Multicultural consumers are transforming mainstream U.S. marketplace business economy. Propelled by twin engines of population growth and expanding buying power, they are at the leading edge of converging demographic and social trends, redefining the increasingly diverse consumer marketplace. By understanding the cultural landscape that drives multicultural consumer behavior today, marketers and advertisers can anticipate future business market trends and forge long-term relationships with the most robust and fastest growing segment of the U.S. consumer economy.

THE NEW MAINSTREAM

  • African-Americans, Asian American Pacific Islanders, Latino Americans et al comprise 38% of the U.S. population with U.S. Census projections forecasting multicultural populations will become the numeric majority by 2044
  • 92% of the total growth in the U.S. population from 2000-2014 came from multicultural consumers
  • U.S. multicultural buying power is currently $3.4 trillion

MULTICULTURAL BUYING AND SUPER CONSUMERS

  • Super consumers represent top 10% of a category’s household consumers and drive minimally 30% of sales, 40% of growth and 50% of profits
  • Super geos are geographic regions and metropolitan areas with very high concentrations of Super Consumers of categories

CULTURALLY DRIVEN BEHAVIORS

  • 82% of multicultural heavy consumers actively use a smartphone vs 70% of non-multicultural counterparts
  • Multicultural heavy consumers are 32% more likely to be the stop segment of mobile users averaging 73 website visits per month and more likely to use an average of 46 apps per month

Adapted from Nielsen, An Uncommon Sense of the Consumer™ www.nielsen.com